Federal-Mogul Corporation has introduced a Web site, www.FMSmartChoice.com, designed to help consumers make informed decisions about a range of common automotive repairs and maintenance tasks. The new site is a part of the company’s Smart Choice campaign that reinforces the importance of longer lasting, better performing replacement parts.
The site details the basic function of several major vehicle systems and components. Vehicle owners researching a specific repair can explore the advantages of choosing high quality replacement parts that were engineered specifically for their vehicles. The site also includes details on a variety of special offers available with the purchase of Federal-Mogul replacement products.
“Consumers are sometimes offered a range of prices for replacement parts without hearing an explanation of the advantages of one product over another,” says Jay Burkhart, senior vice-president, global aftermarket, Federal-Mogul. “We created FMSmartChoice.com to help vehicle owners save money in the long run by making the right decisions about how their vehicles are maintained.”
Choosing premium quality replacement parts can help improve vehicle performance, safety and reliability and extend overall service life. Relying on a lower quality alternative, though less expensive in the short run, can actually end up costing the consumer more due to a higher incidence of repair, reduced vehicle performance and shorter service life.
The new Web site includes a link to the automotive industry’s popular Be Car Care Aware consumer education site, as well as interactive and downloadable guides to dozens of leading Federal-Mogul replacement products, including Anco® wiper blades, Carter® fuel delivery products, Champion® spark plugs, Fel-Pro® gaskets, Moog® chassis parts, National® wheel end components, Sealed Power® engine parts, Wagner® ThermoQuiet® brakes and Wagner lighting products.
For more information on Federal-Mogul, visit the company’s Web site at www.federalmogul.com.
