eBay reveals 2018 Shopping Report highlighting the year’s trends in automotive
“As the world’s largest marketplace, eBay search and sales data provides an interesting look at what’s happening in culture” said Bradford Shellhammer, eBay’s Vice President of Buyer Experience. “By paying attention to new shopping behaviors over the course of the year – investments in trading cards, the resurgence of vinyl, an affinity for yellow decor and SMEG appliances and kids of all ages digging dinosaurs – we’re able to predict the types of gifts that will bring joy this holiday season.” Whether it’s driving millions in sales or causing drastic spikes in search, what’s happening on eBay reflects what’s happening in the world. Here's a look at the trends in automotive.Personalization & Pick-Up Trucks Trucks are becoming the new family car as they become safer and more comfortable. Custom trucks and crossovers dominated the SEMA Show. And on eBay Motors, we’ve seen this trend both in vehicles and parts.
- Why Trucks? Pickups are popular because it’s versatile – you can haul anything (like furniture) and tow your Airstream or boat. Plus, you can drive anywhere on-or off-road. And, many trucks have luxury interior packages making them ultra-comfortable. In fact, earlier this year, Ford announced it would focus primarily on building trucks and crossovers to better meet this demand, scaling way back on cars.
- Ford F-Series brand dominated truck sales on eBay Motors in 2018 followed by Ram, Chevy Silverado and GMC Sierra. Popular truck accessories include wheels/rims/tires, custom grilles, grille guards, tow hooks and bumper systems with personalization at the forefront. For cars, hatchbacks and “restomods” continue to dominating the car landscape:
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Ford-F Series was the No. 1 most popular truck brand sold on eBay Motors in 2018
No. 2 – Ram
No. 3 – Chevy Silverado
No. 4 – GMC Sierra
- There are 73 searches/hour for wheel rims on eBay Motors
- There are almost 120,000 grilles currently listed on eBay Motors
- There are more than 16,000 tow hooks currently listed on eBay Motors
Luxury Rides:
Luxury vehicles and accessories were also huge this year. Here are a few stand-outs:
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44 Lamborghinis have been sold so far this year, with an average price of $110,170.94.
Over 300 Lamborghini models are currently for sale on eBay Motors.
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One Ferrari sells every day on eBay Motors
Nearly 700 Ferrari models are currently for sale on eBay Motors
And, speaking of luxury, the Top 5 Most Expensive Cars Sold in 2018 include:
- 2005 Ford GT Camilo Pardo Signature "SOLAR7" for $449,980
- 2018 Ferrari 488 for $339,000
- 2017 Ferrari 488 Spider for $329,998
- 2014 Ferrari F12 Berlinetta for $319,000
- 2017 Mercedes-Benz S-Class Maybach S 650 Cabriolet for $318,000
eBay By the Numbers
- eBay has 177 million active buyers worldwide
- eBay has 1.1 billion listings
- 71% of items ship for free in U.S., UK and DE
- 80% of all merchandise sold on eBay is new, and our wide selection keeps growing
- 89% of items sold on eBay are Buy It Now – no bidding necessary
- 64% of the eBay platform involves a mobile touchpoint
- 429 million downloads of eBay Inc. apps across the globe
About eBay
eBay Inc. (NASDAQ: EBAY ) is a global commerce leader including the Marketplace, StubHub and
Classifieds platforms. Collectively, we connect millions of buyers and sellers around the world, empowering people and creating opportunity through Connected Commerce. Founded in 1995 in San
Jose, Calif., eBay is one of the world's largest and most vibrant marketplaces for discovering great value
and unique selection. In 2017, eBay enabled $88.4 billion of gross merchandise volume. For more
information about the company and its global portfolio of online brands, visit www.ebayinc.com .
