ASA Northwest hosts 12th Automotive Training Expo

Jan. 21, 2020

March offers the professional technician, shop owner and educators three impressive training opportunities; VISION, the TST Big Event and ASA Northwest's Automotive Training Expo - more commonly referred to simply as "ATE".

With the challenges facing our industry, it is more important than ever to stay up with the changes. Automotive technology is increasing at a pace never before seen and even what you learned a few years ago can be, in some cases, already antiquated information. ATE offers its attendees an excellent value for their training dollar. Two and half days of leading technical and management seminars with over 60 presentations to choose from, all vetted by the ASA Northwest training committee to insure that the content meets the needs of those attending.

In addition to the training, a trade show hall provides you with the opportunity to interact with over 50 aftermarket companies ranging from big parts houses to diagnostic equipment manufacturers. At the same time, it's a great chance to mingle and network with others and build both business and personal relationships that will last a lifetime.

The host venue, the Doubletree by Hilton Seattle Airport hotel in SeaTec, Washington (just outside of the city of Seattle) is conveniently located just minutes from the Seattle International airport and shuttle service is available to and from. The event is entirely contained in one place, making it easy to find your way from class to class, and the included meals in between.

Technicians - you've likely heard the term "ADAS". But do you truly know what it means? And more importantly, do you understand that you may be unknowingly changing how these systems work, just from performing a "routine" repair or service? That's only one reason you need to stay current in your technical education. And if you have any "shorts" in your fundamentals, then mastering these advanced systems is even more of a challenge.

Shop owners - take advantage of this opportunity to build your team and your culture of continuing education. The lessons learned in the various classes can be the start of building a new sense of purpose in your shop or take your business to the next level - it all depends on you and the example you set.

Teachers - not only can you earn continuing education credits by attending, there is also a featured event just for you! Join together with attending shop owners for the ATE Educators' Roundtable, a sharing of thoughts and ideas for all. Think of it as your Industry Advisory Council on steroids!

No matter what role you play in the industry, there is something for you at ATE! To register or for more information, click HERE.

Be sure to stop by the Motor Age Training booth and say "Hi!"

About the Author

Pete Meier | Creative Director, Technical | Vehicle Repair Group

Pete Meier is the former creative director, technical, for the Vehicle Repair Group with Endeavor Business Media. He is an ASE certified Master Technician with over 35 years of practical experience as a technician and educator, covering a wide variety of makes and models. He began writing for Motor Age as a contributor in 2006 and joined the magazine full-time as technical editor in 2010. Pete grew the Motor Age YouTube channel to more than 100,000 subscribers by delivering essential training videos for technicians at all levels. 

Connect with Pete on LinkedIn.

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