Mudlick Marketing becomes UpSwell – a full-service, data-driven marketing agency

UpSwell will also continue to build on the reputation Mudlick established as a marketing leader in the automotive repair and dental industries, as well as the wellness and fitness sector, an area of expertise developed through the firm’s purchase of Muscle Up Marketing in 2018. Together, the two firms have more than 12 years of marketing experience serving over 10,000 clients and executing more than 150,000 campaigns that have helped clients acquire over 10 million new customers and counting. “We know business owners often don’t have the time or knowledge to market effectively. With our experience and new capabilities, we’re here to fill that gap and provide our clients with the tools they need to generate and retain more members,” said UpSwell President Tim Ross. UpSwell will provide a more comprehensive, data-driven approach to marketing, with the ability to handle all aspects of marketing on multiple platforms. The agency can now manage everything from SEO, to pay-per-click (PPC) campaigns to website design and hosting and reputation management. UpSwell will also offer enhanced data analytics powered by artificial intelligence. The hyper-local focus both Mudlick and Muscle Up were known for will remain intact to ensure that clients can effectively target the consumers most likely to become customers. “We have spent years researching and data mining to establish a process that is specifically designed to drive customers into local businesses,” said Jon Butts, UpSwell’s Senior Vice President of Marketing. UpSwell recently completed a significant investment to build a new data warehouse, to not only help with targeting but to also enable improved tracking and reporting tools to help clients monitor their success and optimize their marketing budgets. Clients will also have access to a user-friendly portal where they can manage campaigns, check analytics and make payments. UpSwell will be led by the same experts who built Muscle Up and Mudlick Marketing into successful businesses. In addition to Ross and Butts, UpSwell’s management team will include Zenon Olbrys, who will serve as Chief Executive Officer – a role he also filled at Mudlick Marketing. For more information about UpSwell visit upswellmarketing.com or call 866-859-6988. 
About UpSwell UpSwell serves independent and franchise businesses whose growth is based on their ability to attract customers from their local communities. UpSwell helps drive the maximum number of customers for the 10,000 businesses it serves through data-driven, hyper-local digital and print marketing solutions. The full-service marketing agency has been serving clients since 2008 and has executed more than 150,000 successful campaigns. For more information visit upswellmarketing.com