Building relationships is key to success, says Midas

June 5, 2013
Midas Inc., a wholly-owned subsidiary of TBC Corp., reports a Midas shop in Dallas, Texas, recently celebrated a customer’s vehicle passing the 500,000-mile mark.

Midas Inc., a wholly-owned subsidiary of TBC Corp., reports a Midas shop in Dallas, Texas, recently celebrated a customer’s vehicle passing the 500,000-mile mark.  

Dallas resident Lori Duewell’s Honda Fit is proof that regular vehicle maintenance is key to hitting half a million miles, the company says.

“I have been in the automotive service field for over 35 years, 22 of them with Midas, and I can’t remember a time when I got to celebrate 500k miles on a customer’s vehicle,” says Wayne Earlston, manager of the E Northwest Hwy Midas. “I am honored to say that Lori’s been a customer of mine since 2002 which makes celebrating this milestone even more meaningful.”

Earlston says that every maintenance and repair service on Duewell’s car, since she bought it, was completed at Midas. “Automotive maintenance is not just about the cars, it’s about building relationships on trust and respect. It’s about working together to ensure their vehicle is operating efficiently,” says Mike Pace, Midas owner. 

Pace is the owner of nine Midas service centers in Texas: five in Dallas and four in Austin. His shops provide total car care; everything from tires, brakes and batteries, to oil changes, air conditioning and an array of vehicle maintenance services by ASE-certified technicians.

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