Epicor, provider of industry-specific enterprise software to promote business growth, has introduced a comprehensive closed-loop marketing feature in the Epicor Service CRM solution, helping automotive service providers accelerate revenue growth by continually optimizing the results of marketing campaigns. Live demonstrations of the new, premium feature will be available in the Epicor Service CRM booth (R9030) during the Automotive Aftermarket Products Expo (AAPEX), November 1-3, in Las Vegas.
Epicor Service CRM leverages the power of best-in-class Epicor technologies to help vehicle service businesses attract and retain customers, recapture “drifted away” customers, generate more revenue per vehicle, and maximize their presence in social media and online. The solution offers automated promotions; service reminders; print and digital mailers; online appointment setting; dynamic websites; social media integration; texting tools and other features to help shops build stronger, more profitable customer relationships.
The solution’s new closed-loop marketing feature helps users easily identify the campaigns, messages and other marketing investments that result in service appointments. The solution manages the campaign process from start to finish, ultimately matching campaign recipients with closed invoices to document revenue derived from the initial marketing investment.
“This innovative feature helps shop owners identify which of their marketing investments are performing best in driving growth and customer loyalty,” said Tim Hardin, senior vice president and general manager, Global Auto, Data, and Extend Services, Epicor. “This insight enables them to continually improve campaign results and, in many cases, redeploy resources to other strategic needs.”
Closed-loop marketing is just the latest of several recent enhancements to the Service CRM solution. Epicor earlier this year introduced a mobile app that provides real-time notifications, including service appointment requests, to the users’ iPhone or Android device. Shop owners, managers and service writers also can use the app to send and receive text messages while on the go.
In addition, Epicor recently introduced an optional broadcast texting feature that can blast custom messages to vehicle owners to help increase bay traffic, revenue, and customer satisfaction.
Click here to sign up for a live demonstration of Epicor Service CRM solution at AAPEX, or, via a virtual meeting, by entering your information here. Qualifying shop professionals scheduling and attending a meeting with Epicor representatives will automatically be entered into one of three daily $1,000 cash drawings during the show.
