The National Institute for Automotive Service Excellence (ASE) has joined forces with Bogi Lateiner, ASE Master Technician, to promote the benefits of ASE testing and certification and help the ASE Education Foundation pursue its goal of increasing diversity in the automotive service industry.
Lateiner's partnership with ASE will kick-off at the 2023 ASE Instructor Training Conference held in July in Concord, North Carolina. At the conference, Lateiner will meet with conference attendees, including high school and college instructors of auto, truck, and collision repair programs nationwide. She will help them implement tactics that support increased diversity among students in their programs.
In addition, Lateiner will promote ASE testing and certification through a variety of ongoing activities such as podcasts and videos.
“Bogi Lateiner is one of the most recognizable figures in the industry. She is an ASE Master Technician, experienced shop owner and leading voice, encouraging women to enter the automotive field as service professionals," said Tim Zilke, ASE president and CEO. "We are very pleased to have her join us in our efforts to share the value of ASE certification and promote automotive career opportunities to women and underrepresented groups."
Lateiner is noted for encouraging and promoting women in the automotive trades. As a shop owner, Lateiner has served as an industry management instructor for 10 years and has developed programs, such as “Girl Gang Garage," that train and help women enter the automotive field. As well as this, she hosts the popular television show “All Girls Garage” and podcast “With her Two Hands.”
“I couldn’t be happier to be partnering with ASE,” Lateiner said. “ASE certification has always been extremely important to me. As a technician, I see it as my doctor credentials, and as a shop owner, it helps convey to my customers that we take pride in our craft and our continuing education. However, ASE does so much more that many aren’t aware of and I’m excited and honored to help spread the word about all they do to help shape the future of the industry."
