Transtar Industries has launched a new ad campaign with spokesperson Vanilla Ice (Rob Van Winkle) promoting its vehicle air conditioning product line.
In 2022, Transtar launched its AC category and is working to deliver on its mission to simplify complex vehicle repair.
"The company has grown and evolved in the past year and is more than just transmissions now," said Chris Osos, VP, Marketing & Ecommerce of Transtar Industries. "Vanilla Ice is a car enthusiast, and with this ad campaign, we wanted to have some fun and create awareness of our AC product line, especially as the summer season begins to heat up and repair shops and service technicians see an uptick in the need for repairs and maintenance."
The Transtar AC product line is the organization's first entry into non-transmission or driveline parts. It includes a comprehensive line of vehicle air conditioning parts, components, and tools.
