By the end of a busy week at a trade show like the Automotive Aftermarket Products Expo (AAPEX), most attendees have pretty much run out of energy. But at the end of this Auto Week, MotorCar Parts of America (MPA) will literally have a surplus of energy.
In an effort to present an innovative application of its product, MPA is incorporating man-made generated power from a bicycle with several of the company's alternators to create pure energy at its booth at the AAPEX trade show.The alternators will generate clean power and pure energy, which will be collected in a power well containing automotive batteries. Each of the nine bicycles will output 70-100 watts of power, with a continuous charge that will keep the popular Las Vegas DJ 011 (pronounced OH-11) spinning a mix of chill down-tempo music tracks throughout the three-day show.
“We’re going to set a record for the most human-powered energy at any AAPEX Show — maybe for any trade show,” says Jamie Schwartzman…..What’s unique about what we’re doing is bringing together an array of bikes to generate the power. When this has been done before, it’s only been for an individual bike.”
“Studies have found that it could take 91 percent less to produce a remanufactured part compared to traditional manufacturing,” Schwartzman continues. “It’s even less energy consuming than recycling. We’re not just fixing parts, we’re reclaiming the durable components and completely remanufacturing the part to specific engineering and quality standards.”
Actually doing the peddling are volunteers from a new non-profit organization called Global Inheritance. Global Inheritance is dedicated to the power of creativity to communicate and push for progressive social change. Fifteen volunteers will take turns on the nine bikes, keeping the alternators turning for the show’s entire run, 9 a.m. to 5 p.m., Nov. 4-6.
"Through our partnership with Motorcar Parts of America, Global Inheritance is now ready to move the needle in our ability to demonstrate man made energy," said Eric Ritz, executive director of Global Inheritance. "What we plan to demonstrate during AAPEX this year will break new ground and open the eyes of all attendees," he added.
An original software program will track the energy output, which will be displayed on a giant screen at the booth.
"This demonstration highlights our company's commitment to a sustainable environment,” said Selwyn Joffe, MPA chairman, president and chief executive officer. “By utilizing advanced remanufacturing systems and technology, we generate very little waste — which is extremely important to preserving our country's environment. In short, we provide a superior solution utilizing significantly less power than that is required for producing new units. Our engineering team has created a truly unique application of Pure Energy for the show — totally clean power generated using quality and environmentally friendly products.”
For more information, visit MPA online.
