Women in Auto Care announces 2017 Automotive Communications Awards

The awards applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and we look forward to next year’s submissions.”

Business-to-Consumer Awards

• Television Commercial
  DENSO
  “Win" - DENSO Iridium Spark Plugs - NHRA Champion Jason Line

• Print/Electronic Ad   
  Federal-Mogul Motorparts   
  Independent Testing Ad - More Than 5X

• Print or Digital Display Ad
  Lumileds (PHILIPS Automotive Lighting)      
  PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads

• Direct Mail Piece or Campaign/Newsletter 
  Federal-Mogul Motorparts   
  Garage Gurus- Garage Forum Newsletter

• Magazine Article      
  B'laster Corporation/Radius Communications        
  Penetrant vs. Lubricant, What's the Freakin' Difference?

• Education Article      
  Federal-Mogul Motorparts   
  PartsMatter.com

• Video - Demo Video, Training, Educational
  Dayco Products, LLC
  Dayco - Timing Belt Replacement and Awareness

• Brochures, Booklets, Handouts
  Traction Factory/Snap-on Tools       
  Snap-on PT850 "Goldilocks Storybook"

• Special Promotions/Promotional Events     
  Federal-Mogul Motorparts   
  #ThingsWorthBrakingFor Contest

• Car Care Clinics         
  Cowichan Auto Repair
  Best Education Seminar

• Posters and Signage 
  Federal-Mogul Motorparts   
  POS Repair Shop - Fel-Pro Leak Awareness Campaign

• Website        
  Lumileds (Philips Automotive Lighting)
  Philips Automotive Bulb Look Up

• Social Media Campaign        
  Trico Products Corporation / Gelia   
  Defensive Driving 101 Shareable Videos

• Application for Mobile Device          
  Federal-Mogul Motorparts   
  Garage Gurus App for Mobile Device

• YouTube Video          
  Cottman Transmission and Total Auto Care
  Transmission Physician Educational Video Series

• Media Outreach Towards Non-English Speaking Audience
  Federal-Mogul Motorparts   
  Garage Gurus Training

• Media Outreach to Female Audience          
  EXTEND PERFORMANCE      
  Technician.Academy Podcasts

• Best 360 Degree Marketing Campaign
  Autoshop Solutions   
  Silver Lake Auto & Tire Centers Integrated Marketing Campaign

Business-to-Business Awards

• Ad Campaign to Distribution/Retail Audience         
  GWC Warranty         
  Older & Bolder

• Ad Campaign to Technician/Repair Audience         
  Traction Factory/Snap-on Tools       
  Snap-on PT850 Product Launch

• Ad - Best Use of Graphic (to either distribution/retail or technician/ repair audience)
  TFI Envision, Inc.       
  Standard “The Turbocharger” Multi-Channel Campaign

• Ad - Best Use of Copy (to either distribution/ retail or technician/repair audience)
  Gates Corporation    
  Be System Smart Ad

• Corporate Image Campaign 
  Gates Corporation    
  Building Blocks Campaign

• Campaign (to either distribution/ retail or technician audience
  The NOCO Company 
  NOCO Brand Awareness Campaign for Distributor Tradeshow

• Training Materials    
  Autoshop Solutions   
  Building a Winning Culture: Bring Out the Best in Your Best

• Magazine Article - Technical
  Mobile Air Conditioning Society (MACS) Worldwide
  MACS Service Report October 2016

• Magazine Article - General Market/Special Interest
  YourMechanic
  Collaboration Over Competition: Dealerships and Disruptors Working Together

• Newsletter to Customer or "External Audience"     
  Federal-Mogul Motorparts   
  B2T/ Garage Gurus Monthly Newsletter

• Logo Design/Usage  
  EXTEND PERFORMANCE      
  Respect is Learned

• Website - Analytics Showing Success of New Website      
  Marx Group   
  Marx Group Website

• Merchandising
  Brake Parts Inc/NAPA Brakes
• NAPA Brakes Ultra Premium Coated Rotor Launch Kit

• Special Promotion and/or Promotional Event         
  MAHLE Aftermarket Inc.       
  MAHLE "Drive With the Original" Promotion

• Packaging      
  Lumileds (Philips Automotive Lighting)       
  Philips Ultinon Packaging

• Social Media Efforts 
  Purolator       
  Change Your Cabin Air Filter!

• Blog   
  GWC Warranty         
  Accelerate

• App for a Mobile Device
  N.A. Williams
  NA Williams Rep Link

• YouTube Video          
  TFI Envision, Inc.       
  TFI Envision, Inc. Standard “The Turbocharger” Advertising Campaign Case Study Video

• Media Outreach to Female Audience          
  EXTEND PERFORMANCE      
  Technician.Academy Podcasts

• Best 360 Degree Marketing Campaign        
  MAHLE Aftermarket Inc.       
  Introduction of the MAHLE Original® Gaskets Brand

To learn more information about the Women in Auto Care’s annual awards, please visit www.womeninautocare.org/awards/.

About the Women in Auto Care
Women in Auto Care is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry through networking, mentoring, recruitment, recognition, industry advising and communication.