With its brand name gaining more awareness among tire service professionals, Martins Industries looked to further expand its presence in this market by launching 17 products in three new categories: tire spreaders, floor jacks and accessories, and mounting and demounting truck tire tools. These products of common use can now be purchased online, through the company’s new e-commerce website, as well as directly, through their sales force and distribution partners.
It is no secret for anyone at Martins Industries that the company wants to expand its product offering for tire and auto repair shops. “Equipment purchasers from that sector regularly tell us that, after ordering from us for the first time and seeing how swiftly things went and how reliable the products were, they came on our website to see what other products we had for them," said the company president Martin Depelteau.
Such comments never fall on deaf ears, and the team at Martins is making great strides to better respond to the demand. In December of 2020, the company launched two models of tire spreaders, one for passenger vehicle tires (PCR & SUV) and another one that is specialized for semi-truck tires (TBR). Then, it launched a professional and a conventional series of hydraulic floor jacks. Along with these were also introduced jack stands to add to the category. Finally, the company made its entry in the manual tire changing tools category with tire bead breakers, bead holders, and mounting and demounting tools for standard semi-truck and super single tires.
“And we’re not done…”, Depelteau added, hinting at the company’s desire to become a trusted, go-to brand for all tire shop equipment and supply. With an expanded product offering and a dependable supply chain and distribution network, Martins Industries is confident that it is en route to making life a lot easier for tire and auto repair shop purchasers.
