Guest Blog: Top 3 reasons technicians hate your job posting

June 14, 2021
Many shops are struggling to get their job postings in front of technicians. Find out how to make yours stand out.

With today's technician shortage, automotive repair shops want to ensure that their job posting is leaving a solid first impression on technicians. Unfortunately, the majority of technician job postings are subpar at best.

Below are some reasons why your technician job posting may not be getting a lot of applicants.

1. Your technician job post looks like every other shop’s job posting.

You don’t want your job post to get lost in the clutter of every other shop on a job board. Due to the high demand of technicians, just about every shop is hiring and all their job postings tend to look the same.

Technicians don’t want to look through pages and pages of job postings that look the same. It becomes very time consuming, frustrating, and confusing to know which shop is the perfect fit for them. You want to ensure that you are providing all the important information that technicians actually care about so that your job post stands out from competitors.

2. There isn’t enough information included in your technician job post.

All the information included in your job post should be information that technicians are going to actually care about. Technicians don’t want to read through paragraphs of useless information that doesn’t relate to the shop or the job description. Right now, a majority of highly qualified technicians are already employed. If they are taking off work for an interview, you want to ensure that it is worth your and their time.

Some things that should be in your technician job post include:

  • Compensation – structure, base pay, incentives.
  • Benefits – providers, coverage, amount of PTO.
  • Work environment – shifts, parts ordering process, team size.
  • Career development – paid trainings, mentorships, community involvement.
  • Hiring process – pre-screening tests, skills assessments, length of hiring process
  • Photos – photos of the actual area where techs will be working, not just the areas customers see
  • Videos – authentic, not overly-produced videos, such as having employees talk about why they like working for your shop, having the service manager walk through a day in the life of a tech at your shop, etc.

3. There is no way for technicians to ask the shop questions about their job posting, unless they take the time to apply.

Not every job post a technician sees on a job board is going to be the perfect fit for them. Every technician is looking for something different when looking for a shop. The problem is job boards don’t have a way for technicians to ask shop questions before they apply and go through the interview process. In this scenario, if the shop turns out not to be a good fit, then it’s a big waste of time for the technician and the shop.

Join WrenchWay on June 23 at 4pm ET to learn about their new tool to make the job search process easier for shops and technicians. Register here.

About the Author

Jay Goninen | CEO

Jay Goninen is the co-founder and president of WrenchWay and the founder and president of Find A Wrench. Goninen started working in his family’s independent repair shop at the age of nine and has worked in the industry ever since. He started his professional career as a technician and then moved into management roles within the automotive and diesel industries. Goninen is the host of the Beyond the Wrench podcast and the WrenchWay Weekly YouTube show.

Sponsored Recommendations

Tesla service, repair, and diagnostics

Keep update-to-date on how to maintain your customer's Tesla vehicles.

Tool Review: Ascot Supply 3/4" Drive 600 ft-lbs Split Beam Torque Wrench, No. 168-00600

Reviewed by Eric Moore, manager at DeMary Truck in Columbus, Ohio.

Diagnosing an engine misfire

Recognizing a misfire is the easy part; the challenge is determining its cause.

The ‘Iron Giant’

This technician spent two and half years putting together his ‘giant’ of a toolbox setup.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!