Q: How does a digital vehicle inspection (DVI) increase a shop's average repair order (ARO)?
A: There are multiple factors that increase your ARO, and a DVI is only one piece to the puzzle. It is also much more effective when executed correctly. A DVI with pictures, videos, and explanations sent to a customer’s mobile device provides a better understanding as to why repairs are needed, which creates a state of trust and facilitates sales. The sooner we can build trust with our customers, the more inclined they will be to approve repair recommendations on their vehicles.
Chris Cloutier has been working in the automotive repair industry for eight years as co-owner of Golden Rule Auto Care and operates two locations in the Dallas area. He is also the founder and chief architect of Autoflow, a digital tool that helps automate and streamline communication, workflow and Digital Vehicle Inspections (DVI) for auto repair shops. Chris gets asked often about the new digital landscape that is changing shop operations and draws from his own experience as a shop owner and software developer to address the topic.
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