Portacool, LLC, the Texas-based global leader in evaporative cooling solutions, is celebrating its 25-year anniversary with the launch of a revitalized corporate identity that signifies the transformation of a company driven by innovation.
The new tagline, “When Comfort Counts,” exemplifies a new era dedicated to worksite safety, productivity, sustainability and social responsibility. Portacool remains committed to providing cooling comfort as effectively, efficiently and cost-consciously as possible.
The multi-step rebrand process began in 2014 with intensive brand review and research. Portacool listened to decision makers' and consumers' down-to-the-minute details. Eliminating the hyphens from the company’s name and logo was one example of simplification and implementing feedback. Other rebranding marketing activities include the launch of a new website and advertising campaign, along with freshened social media sites and collateral that reflects strength and masculinity. Concurrently, research and development looks to revolutionize the industry with cutting-edge innovation in the near-term via new product and technology launches.
“This is an important and exciting time for the life of our company,” said Ben Wulf, CEO of Portacool. “What started as a single product transformed into a company shaped by committed personnel and strong relationships. Our company is now at the forefront of driving innovation in the portable cooling solutions industry, as well as working closely with manufacturers of fixed cooling solutions to increase efficiency.”
Portacool’s efforts across the trade channels will be focused upon communicating the qualitative benefits of cooling comfort.
