Advance Auto Parts and Mechanic Advisor have come together to provide Advance Professional customers and TechNet-affiliated repair shops with an improved shop marketing solution.
“We are excited to share our mission of bringing digital technologies to the automotive service and repair industry with Advance,” said Parker Swift, Mechanic Advisor’s chief executive officer. “By providing auto shops with intelligent marketing tools, we will improve the repair experience for shop owners and consumers alike.”
As a leading customer relationship management (CRM) platform, Mechanic Advisor is able to meet the specific needs of shop owners within Advance's network. Mechanic Advisor offers a variety of features to help repair shops increase customer retention of new and existing customers through relationship building including email marketing, real-time texting with customers, online advertising, appointment scheduling, telematics.
Swift noted that Mechanic Advisor's hope with this partnership is to not only assist in improving communication between repair shops and their customers but also to promote education. Technicians will have the ability to send photos and videos to their customers to show them what is wrong with their vehicles and help explain why it's important to get those things fixed.
“We believe it’s vitally important to offer our Professional customers leading digital technology that drives business results,” said Bob Cushing, Advance’s executive vice president, Professional. “Through our partnership with Mechanic Advisor, we are upgrading our solutions by providing our Professional customers with innovative software and resources to drive demand within their repair shops.”
To learn more, visit my.advancepro.com.
