NAPA Gold Filters: Trusted Quality for Every Drive
Aftermarket professionals –
A century ago, the National Automotive Parts Association (NAPA) began with the simple goal of helping independent automotive aftermarket shops across the country get the parts and supplies they needed to keep their customers on the road.
The establishment of NAPA coincided with the mass production of the Ford Model T, a pivotal moment in the transportation revolution. Since then, the automotive industry has continued to see rapid innovation, while NAPA has nimbly evolved alongside it to meet the needs of automotive parts buyers around the nation.
The technology of today is no exception. Cars are evolving faster than ever before with the emergence of advanced driver assistance systems, elective vehicles, autonomous technology, and smart mobility. Once again, NAPA is investing in the future to ensure shops have the resources they need to keep pace with these changes and fuel our industry for the next 100 years.
As important as innovation is for our business, our unwavering commitment to quality parts is paramount. Through everything we do, we know that our customers' trust is our number one priority and always has been.
Knowing where to evolve and where to stay constant is the secret to our longevity. And one great example of this is our innovations in oil filter production.
Since 1966, NAPA Gold oil filters have been made with high-quality materials and the latest technology. Every NAPA-branded part we produce goes through rigorous engineering review and continual testing to ensure they’re built to handle the demands of (more technologically advanced) modern engines.
That’s why each NAPA Gold oil filter has a durable steel spiral center tube for superior strength and is made with synthetic resin media to provide double the dirt-holding capacity. These filters can withstand high pressures, extreme conditions, and resist corrosion — offering long-lasting protection. Metal end caps prevent oil bypass, and a silicone rubber anti-drain back valve ensures safe engine startup.
Most importantly, NAPA Gold Filter suppliers (like all our product suppliers) are selected based on engineering expertise, manufacturing capability, and service capacity. NAPA filters are evaluated by visual inspection, third-party lab testing, and manufacturing facility visits conducted by NAPA quality inspectors to ensure OE specifications and optimal quality and performance. NAPA Filters meet 99% efficiency at 30 µm- and that’s the NAPA Gold standard you can trust.
We know you and your customers are feeling the pressure of the economy right now and that you’re balancing your bottom line against the trust in which your business is built. The truth is — not all aftermarket parts are made the same, and each one can have a major impact on the overall longevity and performance of the vehicle.
Choosing an aftermarket oil filter for its affordability shouldn’t mean there needs to be a compromise on safety, performance, durability, efficiency, or reliability for the end user. That’s why we proudly stand behind our products with a guarantee that they’ll be free of defects — and will reimburse the reasonable cost for parts and labor to repair damage caused by any faulty products.
After being in the business for 100 years, NAPA knows a thing or two about quality- and how to stand behind the products we sell. You can rest assured that when you choose NAPA, you and your customers are receiving the same commitment to quality that has been at the core of America's Largest Network of Parts and Care for the past century.
Cheers to the next 100,
Danny Huffaker
Senior Vice President, Product & Category Management
