In 2021, data on global digital video viewership revealed that in 2020 there were over three billion internet users of any age who watched streaming or downloaded video via any device at least once per month. This figure is projected to increase annually and reach nearly 3.5 billion by the year 2023. Videos garner the attention of prospects while increasing engagement and, more importantly, conversation with current and potential customers. Using product videos and visual demos is guaranteed to get customers excited and interested in your products. Today, it doesn’t matter what you sell; it’s how you sell that separates you from everyone else. Videos help sell, and that’s a fact.
There are two different types of videos beneficial for mobile tool distributors: social channel videos and product reels.
Social channel videos
Social channel videos are videos created by the tool manufacturers and posted on their social media channels such as Facebook and Instagram. These videos typically feature not only the products themselves, but also demonstrate how the tools are used in the field. These videos should also be made available for reseller customers who in turn can use them to generate interest in the products. Because they are so popular and have proven to be effective, over the past two years, brands like GEARWRENCH have increased the production of videos and product reels by more than 400 percent.
Beyond production, it’s equally important that the video assets are more accessible to the reseller customer base than they have been in the past. It’s vital to develop a content library that is accessible to direct customers. This library should catalog and warehouse content that is attributed to various products. It’s also important to create a Dropbox for files or have an internal digital asset management system that efficiently organizes and manages digital assets, such as images, videos, PDFs, spec sheets, and more.
Product reels
A product reel can be anything from 360-degree spin videos that show products at various angles to high-resolution videos and demos. To further engage and inform customers, it’s important to create 3D-animation videos that show the various product features in ways beyond what a live-action video can demonstrate. This content should be offered to select wholesale distributors who, in turn, can syndicate it to jobbers using their software. Some mobile dealers even use .GIF demo videos that they send as an MMS message to customers on their mobile devices, adding value and encouraging action. These days there are even free apps that simply convert video files into .GIF files for ease of use.
When launching a new product, it is important to send out short teaser videos to garner interest—it’s a great product presell to the customer before the mobile distributor arrives at the location. We’ve all been in situations where we’re going to a business call and we forget to talk about a new or featured product. Sending a teaser video before the meeting is a good conversation prompt and handy sales tool.
Mobile distributors have many customers to call on these days, making time extremely limited. Using video content to attract, educate, and drive a purchasing decision is a sure way for mobile tool distributors to have a positive and engaging relationship with their customers and keep sales growing.
