Sonic Tools, a North American hand tool brand, recently announced a multi-year agreement with championship-winning IMSA Continental Tire Sports Car Challenge team CJ Wilson Racing and the CJ Wilson Automotive Group, including multiple Mazda automotive and BMW, Husqvarna, KTM and Suzuki powersports dealerships. Sonic Tools, the North American subsidiary of European market-leader Sonic Equipment, is also the official hand tool of IMSA.
The CJ Wilson Racing team and the CJ Wilson Automotive Group are owned by Los Angeles Angels of Anaheim All-Star pitcher CJ Wilson, a lifetime car and motorcycle enthusiast.
CJ Wilson Racing, which captured the 2015 Continental Tire Sports Car Challenge ST-class championship, will take advantage of Sonic's world-class organizational solutions for professional workshops by integrating premium Sonic Tools products and storage systems in the team’s transporter as well as at their Austin, Texas-based race shop. Likewise, the multi-franchise CJ Wilson Automotive Group will utilize Sonic Tools storage systems and hand tools in its flagship KTM of Murietta store as well as throughout the Wilson CycleSports group of stores.
“Any time as a race team you can partner with a brand that is emerging in the automotive industry, it feels like a win,” said Wilson. “Sonic is a very exciting company that offers tools and organizational solutions that we really think will elevate our team in the pits, in the paddock and at our shop. This was the easiest racing decision we have made in a few years. I can't wait to see where we go together in the future.”
“At Sonic Tools, we thrive on helping automotive technicians improve speed, efficiency and reliability – whether that is at the track or at the shop,” said Colby McConnell, Chief Marketing Officer, Sonic Tools. “Having a winning partner like CJ Wilson Racing and the CJ Wilson Automotive Group means we get to demonstrate how Sonic's products make a difference in both environments. We are thrilled to get to work and support everyone on the CJ Wilson team.”
As Sonic Tools introduces its line of premium-quality hand tools and ultra-efficient tool storage systems to North American service centers, the company continues to actively develop partnerships with teams, dealer groups, manufacturers and other automotive industry groups.
