Sales Tip: Face challenges one at a time

June 22, 2022
We all have those days where it seems like everything that could go wrong does. The best way to combat this is to just face these challenges one at a time and go from there.

When Mac Tools distributor Cody Pick started the business, he bought a used truck, a 16' 2013 Freightliner MT45, and there have been a few issues with it including going into limp mode one day.

You’re never dealing with just selling tools,” he says. “But we didn’t get into business for it to be easy. Nothing that’s worth it is ever easy.”

He tackles the challenges by putting out the immediate fires, letting others wait that can wait, and not letting on to his customers that he’s having any issues. He encourages other tool dealers who may be just starting out not to get frustrated with those challenging days.

“Don’t get down on yourself. Be fluid and roll with the punches,” he says.

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