SMP® was recently honored with the President’s Award for Catalog Excellence during the 2011 National Catalog Managers Association (NCMA) Knowledge Exchange Conference held in St. Petersburg, Fla. Accepting the Silver CD Catalog award for its Standard brand Electronic Illustrated Parts Guide was Allen Ureña, SMP content manager.
“We are thrilled to have been recognized by NCMA for our dedication to electronic cataloging excellence,” says Alan Moss, catalog manager. “Receiving the President’s Award is an outstanding accomplishment and we are very proud to share this prestigious honor with all of those who worked extremely hard on this project. This award is a testament to SMP’s commitment to deliver accurate and timely catalog data in order to meet our customers’ needs.”
The National Catalog Managers Association is the only professional organization dedicated exclusively to the interests of automotive aftermarket catalog managers. Comprised of catalog, product management and marketing professionals from manufacturers, distributors and retailers – their mission for more than 37 years has been to help members sell more products, reduce costs and increase efficiency through accurate catalogs, efficient production processes and new technology. Founded in 1974, and over 190 members strong, the National Catalog Managers Association is the best source for practical information, professional contacts and priceless insight into successful management of catalog marketing efforts.
The Standard brand is part of SMP, which supplies independent professional auto technicians and automotive do-it-yourselfers with high quality replacement parts for engine management ignition, emission and fuel systems for domestic and import cars and light trucks. SMP products are sold through both traditional and non-traditional distribution channels. For more information, visit www.standardbrand.com.
