LIQUI MOLY continues to grow. The German lubricant specialist has topped its record turnover for 2012. During the year which has just come to a conclusion the turnover increased by four percent to $570 million. In the United States sales increased overproportionally by 35 percent. These figures not only make the USA the largest market; it is also the most dynamic.
In the USA, the focus is on German import cars. They require special motor oils approved by the automobile manufacturers. LIQUI MOLY has obtained all of these approvals. In this niche the company says it is particularly successful. Since 2008 turnover has increased by a factor of nearly eight. More turnover also means more work — coincidentally the increase the size of the US team at the change of the year.
More personnel are required not only in the USA. The number of employees increased during the previous year by 53 for a total of 646. "When describing the state of the company, these figures are unfortunately not given the same weight as turnover, earnings, profit or ROI," stated Managing Partner Ernst Prost.
In Germany the turnover figures increased only slightly. The fact that growth was not so high, was due, on the one hand, to the bankruptcy of one of the home improvement chains and, on the other, to the great pressure of competition. In the meantime LIQUI MOLY has attained such a strong position on the market, that major jumps in the growth figures can no longer be expected. Export business has boomed, reflected by growth of 10 percent in 2013. The fact that LIQUI MOLY is being sold in an increasing number of countries is also a contributing factor: In 2013 it added Nicaragua, Costa Rica and Jamaica to its territories. LIQUI MOLY products are now sold in more than 110 countries.
In the upcoming years LIQUI MOLY will be investing nearly 20 million euros, mostly in oil production, to ensure the company is ready for further growth.
"These investments are a part of the performance we have promised with our quality claim 'Made in Germany,'" Prost says.
LIQUI MOLY continues to grow. The German lubricant specialist has topped its record turnover for 2012. During the year which has just come to a conclusion the turnover increased by four percent to $570 million. In the United States sales increased overproportionally by 35 percent. These figures not only make the USA the largest market; it is also the most dynamic.
In the USA, the focus is on German import cars. They require special motor oils approved by the automobile manufacturers. LIQUI MOLY has obtained all of these approvals. In this niche the company says it is particularly successful. Since 2008 turnover has increased by a factor of nearly eight. More turnover also means more work — coincidentally the increase the size of the US team at the change of the year.
More personnel are required not only in the USA. The number of employees increased during the previous year by 53 for a total of 646. "When describing the state of the company, these figures are unfortunately not given the same weight as turnover, earnings, profit or ROI," stated Managing Partner Ernst Prost.
In Germany the turnover figures increased only slightly. The fact that growth was not so high, was due, on the one hand, to the bankruptcy of one of the home improvement chains and, on the other, to the great pressure of competition. In the meantime LIQUI MOLY has attained such a strong position on the market, that major jumps in the growth figures can no longer be expected. Export business has boomed, reflected by growth of 10 percent in 2013. The fact that LIQUI MOLY is being sold in an increasing number of countries is also a contributing factor: In 2013 it added Nicaragua, Costa Rica and Jamaica to its territories. LIQUI MOLY products are now sold in more than 110 countries.
In the upcoming years LIQUI MOLY will be investing nearly 20 million euros, mostly in oil production, to ensure the company is ready for further growth.
"These investments are a part of the performance we have promised with our quality claim 'Made in Germany,'" Prost says.
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