TRW Automotive Aftermarket’s business in North America has increased its brake pad application coverage by more than 125, 2014 model year vehicles. This news further supports TRW’s position as a global leader in the manufacture and supply of braking friction and brings the total market coverage in NA to more than 97 percent.
“Our customers need to have the right parts readily at hand when they are needed. With our in-depth understanding of a complex market, we make it a priority to be first to market with new references,” says Mark Thorpe, TRW’s product group manager, TRW Aftermarket, North America. “By making sure that our range extensions are both timely and appropriate, and by listening to our customers to ensure that we get the right mix, the market can have complete confidence in TRW.”
With a range of more than 860 SKUs, TRW now provides premium friction material for many of the latest models, including 2014 Jeep Grand Cherokee; 2014 Kia Sorento; 2014 Subaru Forester; 2014 Ford Mustang and 2014 Jeep Patriot.
“TRW is a global leader in the design, development and manufacture of original equipment (OE) safety systems and we bring all of this expertise into our aftermarket range," says Thorpe. "Our main objective is to support our customers with the highest quality product and to ensure the safety message reaches every level of the supply chain.”
TRW has used its longstanding engineering expertise as a leading OE brake systems manufacturer to ensure the brake pad program offers the most suitable friction formulation for each vehicle application to help enhance safety and performance. TRW extends its market leading position by offering installation hardware in the box, facilitating optimal installation and on the road performance.
TRW’s friction material is made from a formulalized mix of ingredients to facilitate a stable friction coefficient and offer excellent braking performance in hot or cold temperatures, at high or low speeds and under difficult or challenging conditions. This is proven over millions of miles of real-world driving. Providing a comprehensive offering of chamfered, slotted and shimmed designs, the range comprises ceramic and semi-metallic brake pad sets. For a quieter and more comfortable drive, TRW’s brake pads are fitted with premium shims which act as a damper between the friction material and the brake caliper.
Subscribe to Motor Age and receive articles like this every month…absolutely free. Click here
Voice Your Opinion!
Voice Your Opinion!
