In honor of the inaugural “Salute Our Troops” issue, Aftermarket Business World conducted a Veterans’ Attitude Study to explore the purchasing habits and experiences of veterans and active duty military personnel.
Strong brands matter to this group as that was the No. 1 reason they listed for purchasing a particular type of product in all five product categories surveyed. They also are influenced by recommendations, which ranked as the No. 2 reason to purchase most of the products surveyed. Lowest price was the third most common answer, and the majority of survey respondents in all four of the five categories said they compare prices when shopping for auto products.
The majority of respondents say they are “highly likely” or “likely” to repurchase a product based on its performance, so manufacturers can continue to earn veterans’ business by providing quality products.
Approximately 90 percent of respondents said they received either outstanding, great or good service when purchasing auto parts at an auto chain store. Click here to see the entire study.
METHODOLOGY: The Veterans’ Attitude Study was fielded to veterans and active duty military personnel via email. Survey results are intended to show general market trends, not statistical certainties, as results were garnered from a small sample audience.
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