Federated Auto Parts recently honored its 25-year partnership with NASCAR legend Kenny Schrader and the Ken Schrader Racing team during the Automotive Parts Services Group meeting in Las Vegas, Nevada.
As a longtime spokesperson for Federated, Schrader has traveled across the U.S. and Canada, engaging with Federated members and customers, and racing his Federated Auto Parts modified car. One of Federated’s most popular customer programs, the “Get Dirty with Kenny” dirt track driving experience, has flourished under his involvement.
“Kenny Schrader has become synonymous with Federated Auto Parts, and we cannot thank him enough for all he has done on behalf of the Federated membership,” said J.R. Bishop, director of event marketing and member services for Federated said in a press release. “Kenny is beloved by our members and has made thousands of connections with their customers over the years. He is a wonderful ambassador for Federated members and Car Care customers.”
A motorsports icon, Schrader, in his 29-season NASCAR Cup Series career, Schrader made 763 starts—ranking 13th all-time—before retiring in 2013.
Reflecting on the milestone, Schrader said, “Racing has brought me amazing opportunities, including representing Federated Auto Parts and forming lifelong friendships. The team at Federated is like family, and I’m grateful for this incredible 25-year partnership. Here’s to many more years of friendship and fun,” Schrader said.
