North and South Carolina-based family-owned dealership Bob Mills Mitsubishi is expanding operations with a new partnership—Mighty Auto Parts of Coastal Carolina.
The leadership team includes Robert D. Mills, Jr. as president, Robert D. Mills as vice president, Brittany Mills as treasurer, and Brooke Swart as secretary. Bryon Masterson, service and parts director at Bob Mills Mitsubishi, will take the helm as General Manager of the Mighty Auto Parts franchise.
This marks Mighty Auto Parts’ 26th franchise with a multi-location dealership group, positioning Bob Mills Mitsubishi to deliver high-quality parts across its service territories. Masterson praised the Mighty team’s hands-on support, stating in a press release, “They truly care about our success as a franchisee.”
The partnership enhances the dealership’s ability to supply quality automotive products and implement effective inventory management strategies, giving it a competitive edge. It reflects Bob Mills Mitsubishi’s ongoing commitment to innovation and customer satisfaction in the automotive industry.
