CRC Industries was recently recognized with two major awards at the 2022 Automotive Aftermarket Products Expo (AAPEX) Show in Las Vegas, NV. The two awards include a Best Booth Award for CRC Industries’ new AAPEX booth and a 2022 Packaging Showcase Award for the redesign of the CRC Guaranteed to Pass Emissions System Cleaner package.
Best Large Island Booth Award In conjunction with debuting a number of new product innovations and promotional activities surrounding the 2022 AAPEX show, CRC Industries unveiled a brand-new booth at the expo. The newly designed space was recognized as the Best Large Island Booth (800 sq. ft. or more). The design concept was based on a vintage garage theme with distressed brick and industrial architectural elements. Inviting kiosks, exciting T-shirt giveaways, celebrity appearances and a Clay Millican/Lutz Race Cars project vehicle further enticed show attendees to step inside. The inventive look of the booth was taken a step further, with CRC employees donning matching, color-coordinated Vans sneakers to complete a unified look.
“We are thrilled with how the design of our new booth turned out and honored to win this award,” noted Raquel Wenger, CRC Industries Director of Marketing, Americas. “From our initial design concept through final execution, we really feel like we enhanced our customers’ experience and showcased CRC’s latest efforts. We couldn’t have done it without the help of our new booth design partners, ITCxp.”
New Packaging Showcase Award CRC was also awarded a 2022 New Packaging Showcase Award for its redesigned CRC Guaranteed to Pass Emissions System Cleaner packaging. Tina Christie, CRC Industries Product Manager, noted, “CRC Guaranteed to Pass has been the best-selling emissions system cleaner since 1998, and we decided it was time for an updated look in 2022. We developed a new bottle label and box that feature high-contrast graphics, clear product benefits, and crucial selling points – all in a sleek and easy-to-digest way. CRC is very excited that our hard work and new design have been recognized with this award.”
