Sales Tip: Create a positive customer experience

The customer experience is an important part of the business for Greg Dempster, a multi-route operator out of a small town, Barrie, in Central Ontario, Canada. He finds there’s a real lack of meaningful customer service across the industry, as “everybody’s in a hurry.” Still, it’s a tenet that he aspires to keep alive in his line of business, even when it seems the mindset is dwindling.

“Nobody wants to take the time to help a customer out,” he said. “I’m a big fan of doing that. I like to make sure that the customer is happy when he’s got his product. I carry a lot of demos on my truck as my big theory is ‘try before you buy.’”