Sales Tip: Branding makes a difference

For independent mobile tool distributor Wayne Liebnitzky, his company’s tagline, "Retooling America," has helped his business gain traction as it instills the philosophy that “we are constantly building with innovation,” he says.

“The tool trade is evolving, and we must adapt to technology,” Liebnitzky explains. “The mobile tool trade needed to adjust to survive and streamline in order to compete.”

And while Liebnitzky describes his business as “comedy on wheels,” his guys know when to get serious.

“It’s all about humor. You have a little fun, but then when it gets down to business, it’s business,” he says. “It’s about getting [our customers] the right product as quickly as they need it.”