Sales Tip: Considerations for selling scan tools

July 6, 2022
To get your customers to purchase a scan tool, you’ll want to understand what considerations they’re taking and maybe some they haven’t thought of to provide them with the best possible information on what tool/s will work best for their shop.

In order to get your customers to purchase a scan tool, you’ll want to understand what considerations they’re taking and maybe some they haven’t even thought of to provide them with the best possible information on what tool/s will work best for their shop.

“Cost of ownership of a scan tool is a big factor, not only the initial purchase, but updates, and warranty,” Chad Schnitz, vice president, TOPDON USA explains. “There are a lot of great scan tools in the market, but how long will it take to get a return on that investment. Just because it is the most expensive doesn’t mean it is right for your shop.”

The same is also true of picking and buying the cheapest scan tool. Hiba Anjum, technical support supervisor, Autel notes that shops should be taking price versus functionality into consideration — what are they getting for the price they are paying? This includes paying attention to after-sales support, so tech support, the repair process, and warranty.

“A lot of people don't think, ‘Hey, I might need tech support for something’ and then they find out this company is actually located somewhere else, and they can't even call them,” Anjum says.

Some shops will just purchase the cheapest scan tool they can find and then run into problems later because they didn’t consider everything they would be losing out on for that cheaper price.

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