Today, as an independent mobile tool dealer, Heath Mannis sets his own schedule, plans his routes based on customer needs, and provides them with regular, reliable service. This connectivity is especially important in the Great Plains since stores carrying supplies are few and far between, and trips back and forth could cost shop owners many billable hours. As a mobile store, his truck also allows technicians to try products out on the spot.
With the help of Facebook, Snapchat, and Instagram, Mannis stays connected with customers that are scattered around his vast territory.
“I also sell used equipment on Snapchat,” he says. “I just add it to my story, and it’s usually spoken for within a couple of hours.”
If he can’t get onto the road due to snowstorms or other issues, he posts alerts as well.
