Sales Tip: Empty your truck for a trade show

Nov. 17, 2023
Before you head off to a trade show, try downsizing some of your inventory to create space for new products on your truck.

One of the main reasons for a mobile tool distributor to attend a trade show is for the deals, so before you go try to downsize some of your inventory to create space for new products on your truck. This way if you find an amazing deal on a product that your customers have been talking about non-stop you won’t have to pass it up due to a shortage of storage space.

About the Author

Emily Markham | Editor | PTEN and Professional Distributor

Emily Markham is the editor of  Professional Tool & Equipment News (PTEN) and Professional Distributor magazines. She has been writing about the automotive aftermarket since 2019, after graduating from UW-La Crosse with a bachelor's degree in English. During her first three years with Endeavor Business Media's Vehicle Repair Group, Markham also wrote for Fleet Maintenance magazine. 

Sponsored Recommendations

‘What if I don’t have an automotive background?’

Many mobile tool distributors have no automotive background and actually use it to their advantage when selling tools.

Decoding diagnostic tools

A distributor’s guide to oscilloscopes, borescopes, and multimeters.

You don't have to use the tools to sell them

Sometimes not having an automotive background can actually work to your advantage when selling tools.

Tales from the Road: Routing the storm

Getting people’s attention is a standard part of sales, but for this Mac Tools distributor, it means a whole lot more than that.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!