Sales Tip: Jump on the opportunity

Feb. 1, 2024

Take any chance you get to step outside of your comfort zone and put yourself out there.

We need to jump on opportunity. Call a rep, the company, or the warehouse and pick their brains about new tools and what’s hot. Mind you, one size does not fit all so think about what your customers will be most interested in. Also, don’t be afraid to do your own research into what's popular. Try hopping into an online chatroom or group page on social media to see what technicians or other distributors are talking about.

About the Author

Art Richardson

Art Richardson started selling Tech Tire Repair in 1968 at 18. He then obtained a degree in marketing with a specialty in advertising from the University of Rhode Island. Additionally, he got an MBA from URI with a concentration in management. In the 70s, Richardson bought his first of five auto parts stores. He was later offered a full-time position teaching Marketing at Bryant University, and his career as a full-time, and later adjunct, professor spanned from 1978 to 2018. Richardson's position also allowed him to work as an independent small business consultant, as well as for the Small Business Development Center. Later on, Richardson became a mobile tool distributor for a flag. He worked with them for 14 years before joining the GEARWRENCH Street Team in 2017.