Sales Tip: Make it easy

Aug. 7, 2024
This distributor's advice about selling TPMS tools applies to every product you sell.

When it comes to TPMS tools and equipment, tire shops and dealerships generally have a good idea of what they need to buy,  Cornwell Quality Tools dealer Frank Orphey says. Oftentimes, TPMS tools are supplied by companies who visit tire shops on a regular basis such as for wheel weights, tire balancers, and so on. So, when they visit Orphey’s truck, it’s usually to buy a backup.

Dealerships tend to be forced to buy into a specific brand, so they’ll also come to Orphey to buy a backup when needed or one to read a random vehicle that comes through their bay, Orphey notes.

But for body shops, fleets, and ma and pop shops, these shops rely more on Orphey for guidance since it’s not their main service. When selling TPMS tools, there are a few important factors for technicians and shop owners to consider.

“The biggest thing that I’m asked about is how hard is the tool to use,” Orphey says. “Not how easy is it to use. A lot of times, these guys don’t have the time to figure out a new tool, so they want it to be easy.”

For this reason, Orphey finds TPMS tools with “nice big intuitive screens” sell better over smaller handhelds. “It takes a lot of the guesswork out for the techs; the instructions are right on the screen,” he notes.

About the Author

Kayla Nadler | Associate Editor | Vehicle Repair Group

Kayla (Oschmann) Nadler is an associate editor for the Vehicle Repair Group.

With an education in journalism and public relations, Nadler contributes to Professional Tool & Equipment News (PTEN) and Professional Distributor magazines, as well as VehicleServicePros.com.

Sponsored Recommendations

The Trainer #110: Battery Service Tips For Today’s Technician

The conventional flooded cell lead-acid battery has been around since the beginning of the automobile. But the demands of today's cars have given birth to new battery technologies...

Motor Age Tech Tips – Autel’s Remote Expert to the Rescue!

Join expert technician Scott Brown as he navigates a real-world ECM reprogramming challenge using Autel's innovative Remote Expert. This advanced tool delivers versatile support...

Motor Age Tech Tips – Mastering ADAS: Blueprinting Every Repair

Sponsored by Autel, this MotorAge Tech Tip provides service advisors, estimators, and technicians insight into how the Advance Driver Assistance Systems (ADAS) prevalent on today...

The Trainer #147: The Key to Efficient Drivability Diagnostics

The key to efficient drivability diagnostics is to make easy-to-perform analyses by limiting hands-on testing time under the hood and without disassembly. Join Motor Age Technical...

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!