When approached by new dealers at rallies, the biggest piece of advice Cornwell Quality Tools distributor Gabe Felix gives them is to invest in their business. The best way to do this, Felix says, is by keeping a well-stocked truck. It can be daunting to spend money, especially when you’re starting and don’t have a consistent income, but without a product, you can’t make a sale. Felix is running his third truck on a new route, but through all the change he’s kept the same credo when it comes to inventory.
“Don’t be scared to reinvest your money into the business. It’s going to take a minute for it to self-sustain,” Felix advises. “The reality of it is [that] if it’s not on your shelf, [technicians] aren’t going to buy it.”
For Felix, reinvesting looks a little different than it did when he first started on his truck. The distributor plans on working on his YouTube channel to demonstrate tools on a live car in the garage he’s currently building out. The project has two goals: educating dealers who don’t know much about tools and showcasing tools that he might not otherwise have the time for.
