Integrated Supply Network (ISN), a leading independent automotive tool wholesale distributor, is expanding its Freedom Program tailored for mobile tool distributors. The initiative is designed to empower experienced mobile tool distributors with comprehensive support, including sales, marketing, purchasing, and financial assistance, fostering their independence and growth.
A key enhancement to the program involves the introduction of field sales representatives who accompany existing Freedom members in the Southeast. These representatives conduct product demonstrations, support promotional efforts, and provide marketing and sales assistance to Freedom dealers. Additional program features encompass highlighted suppliers each month, a dedicated freedom dealer board, Freedom University for independent dealer training, a variety of resources such as videos and business articles, a decal, sticker, and swag program, as well as a product demo initiative.
Pete Peterson, the president of ISN, emphasized the program's commitment to offering major brand support elements without the restrictive nature of franchise agreements. The Freedom Program extends benefits such as a generous rebate program for its members, mobile-specific retail sales flyers, and exclusive promotions to provide a competitive edge over franchise counterparts. Freedom Members also gain access to a dedicated booth at ISN's Tool Dealer Expo, facilitating networking with other independent distributors, showcasing sample truck staging, participating in exclusive raffles, and enjoying networking opportunities with refreshments.
