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    Transforming retail: Engaging customers through information, influencers and interactions

    Nov. 23, 2012
    Confronted by consumers who demand highly personalized products and services, automakers must cast aside traditions more than a century old and pursue innovative new retail business models.
    Related To: IBM Institute for Business Value

    Consumers are beginning to view their cars in the same light as their tablets and mobile devices, which means they are not only looking for quality, safe, reliable transportation, but are also beginning to view their vehicles as another extension of their digitally connected lives.

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