BendPak has hired Jeffrey Carson as business development manager for its Ranger wheel service division in an effort to further enhance its position in the wheel service equipment market. Carson takes on a range of responsibilities overseeing the division's extensive portfolio of tire changers, wheel balancers, and additional equipment like alignment and brake lathes.
In his new role, Carson brings experience in territory and regional sales management with leading firms in the automotive service industry, including General Parts Co./NAPA, Hunter Engineering, and Accu Industries. Prior to joining BendPak, Carson served as Northeast regional sales manager for Hofmann USA.
"Jeffrey is an expert in the wheel-service industry and excels at collaborating with customers to build strategic sales campaigns," said Dave Shedlock, BendPak director of national accounts, North America. "He's also adept at providing customers with technical and training support, forging partnerships with multi-state distribution centers, and working closely with suppliers to resolve customer issues."
Carson has implemented sales programs for a diverse range of clients, including large buying groups, distribution centers, jobber operations, big box retailers, motor club affiliates, and automotive dealership chains.
"One of my priorities at BendPak will be to implement a nationwide setup and training initiative that will allow BendPak to compete in the same space as other renowned brands offering white-glove, after-the-sale service," said Carson. "Up until now, BendPak's Ranger wheel service products were shipped directly to customers via the dealer network, with customers responsible for setup, while training was provided through online videos or manuals. I intend to change that and elevate BendPak's Ranger division standing."
As BendPak already has over 500 nationwide service centers, Carson believes the initiative shouldn't be difficult once the initial groundwork is complete.
"With additional service providers that I plan to onboard through my decades of experience in this market, we will take this program to the next level," Carson said.
