University of the Aftermarket Foundation unveils new logo

Jan. 15, 2015
The logo was designed to convey the foundation’s primary mission of education.

The University of the Aftermarket Foundation introduced a new logo. The announcement was made by Tim Lee, chairman of the University of the Aftermarket Foundation.

“The University of the Aftermarket Foundation has seen great success in recent years, setting fundraising records and awarding more scholarships than ever before,” said Lee. “The time has come to update the foundation logo with a more contemporary design that reflects our continued commitment to education through scholarships, grants and educational opportunities that help strengthen the future of the auto care industry.”

The new University of the Aftermarket Foundation logo was created to convey the foundation’s primary mission of education through its block lettering and wreath. It incorporates a road sign icon to communicate automotive and includes the commonly used foundation moniker, UofA Foundation. The new logo, available in both horizontal and stacked forms, is currently being incorporated into foundation materials and can be seen on Facebook, Twitter and when applying online for scholarships funded by the University of the Aftermarket Foundation.

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