IMR Inc. has added a new offering to its syndicated research portfolio. IMR is now tracking detailed delayed maintenance metrics for light vehicles.
“With IMR’s new delayed maintenance research, we are now measuring automotive repairs that consumers are consciously not performing,” said Bill Thompson, president and CEO of IMR Inc. “We can now get substantial delayed maintenance metrics for many parts categories, providing a comprehensive look at the specific repairs consumers are postponing.”
The new IMR Delayed Maintenance Research provides in-depth information on such topics as which specific repairs are being delayed; the primary reasons for postponing service; the consumer intention regarding performing the repairs; if the repairs will be made and in what time frame will they be completed. In addition, the data can be segmented by many other consumer demographics, vehicle and regional metrics that add a layer of insights never available before.
“We initiated this study because of an expressed need for more information about consumer behavior when it comes to deferred auto maintenance,” Thompson said. “IMR’s CCAMS has always been the most comprehensive consumer research offering in the automotive industry and now the new Delayed Maintenance Research takes it to another level.”
