Sales Tip: Take care of your future customers

Sept. 21, 2022
If there's a university along your route with an auto program, be sure you're making a stop there as well to cater to your future customers.

A multi-route Mac Tools franchisee, Cameron Meyer covers Northeast Nebraska with two trucks. He and his other driver service about 850 customers in the city of Norfolk and every town within a 70-mile radius. Meyer’s territory is mainly Norfolk, where he spends Mondays at Northeast Community College with students in the automotive, autobody, and diesel technician programs.

At the college, students flock to the truck, where he showcases new products, distributes flyers, and provides educational sessions and demonstrations for at least six hours.

“It’s a big thing for our Kansas-Nebraska Mac Tools district, and we’re always the No. 1 district for student technicians,” he reports, adding that these are also his future customers. 

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