There are two primary reasons for a mobile jobber to use a form of social media called “customer relationship marketing” (CRM) for business: to sell more stuff and make more money.
I’m guessing these are both good things for you and your family.
What is customer relationship marketing? It’s using what information you know about your customers and prospects to market your products to their specific needs.
That said, here are some of the objections that might be going through your mind right now:
- “I don’t know how to do customer relationship marketing.” – It’s not that hard, even if you type with one finger.
- “I don’t know which customer relationship marketing platform to use.” – You'll learn through trial and error.
- “I don’t know what to write about.” – Try talking about products, promotions, or technical tips.
- “I don’t have the time.” – Once you get started, you’ll find there isn’t much of a time commitment.
- “I’m not good with words.” – If I can do it, so can you.
- “I don’t want to look foolish.” – No one cares. Even if you do make mistakes, as you learn you’ll still be earning more money.
You may also wonder why there’s such a strong need for CRM: ”I make my calls every 2-3 weeks and see X number of customers, why do I need CRM?”
You just answered your own question. By taking a few minutes to compose a message on a social platform (either you or your support person), you can communicate with all 200+ customers and prospects in an instant. Let’s say you just took in a nice storage cabinet on trade-in and you want to unload it for $700. In 5-7 minutes you can take a picture of it, send it to your followers, and sell it off quickly. Otherwise, you may end up keeping the item in your warehouse until you stumble across a buyer months later.
