Sales Tip: Don't profile anyone

June 25, 2021
You never know who your next big customer may be.

When it comes to chatting with potential customers, independent mobile tool dealer Reid Thomas says his number one rule is “don’t profile anyone.”

“You never know who's going to be your next big customer,” Thomas says. “You have to treat everybody with the utmost respect and treat them like they’re going to be your best customer whether they spend 10 bucks or whether they spend $10,000.”

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