Sales Tip: Social media sells

Oct. 13, 2021
It's important to take time to build your personal brand in order to make more sales.

Like it or not, social media sells. Review my article from the February 2021 issue about customer relationship marketing. There are a lot of good ideas to help you build your personal brand and your sales. 

About the Author

Alan Sipe | President, Toolbox Sales and Consulting

Alan W. Sipe has spent the last 42 years in the basic hand tool industry including positions as President of KNIPEX Tools North America, Sr. VP Sales and Marketing at Klein Tools, Manager Special Markets at Stanley Tools and sales management at toolbox manufacturer Waterloo Industries. Currently Sipe is the owner of Toolbox Sales and Consulting specializing in sales strategy, structure, development and training. Sipe can be reached at [email protected] or 847-910-1063. Connect with Sipe on LinkedIn.

Sponsored Recommendations

Essential tools for collision repair

A comprehensive guide for technicians getting started with collision repair.

Innovation Award Profile: Lisle Corporation Electrical Disconnect Pliers, No. 37960

Q & A with Eddie Lisle, the sales manager of Lisle Corporation.

Tool Review: Clore PRO-LOGIX 12/24V Flashing Power Supply and HD Battery Charger, No. PL6850

Reviewed by Benny Grubner, technician at Mercedez-Benz of Burlington in Burlington, Massachusetts.

Big-Time Boxes: Bigger is better

Shop owner Carl Frey knows that bigger storage is better when it comes to his growing business.

Voice Your Opinion!

To join the conversation, and become an exclusive member of Vehicle Service Pros, create an account today!