Sales Tip: How to sell fluorescent dyes

Nov. 11, 2022
Even though most vehicles now come with dyes already in various systems, it's good to keep a few different options on the truck, such as UV lights, glasses, and a few kits, just in case.

Since most vehicles now come with dyes already in various systems, Casey Cox, a Cornwell Quality Tools mobile tool dealer, tends to sell more UV lights and glasses than he does kits. He likes to always keep a few different options on the truck even though he sells more in the summer months.

“It’s critical for technicians to use a light that has an even and broadly distributed intensity profile,” Jack Kelly, vertical marketing strategist, automotive, Tracer Products notes. “UV leak detection is very popular but if you’re not using the right wavelength or it doesn’t have a great area of focus, then the method itself is going to be less than optimal.”

The Opti-Pro UV Max Series from Tracer Products feature Spot Power, a metric to gauge lamp performance. Spot Power is the area within the beam profile that is optimal for activating fluorescent dye. The flashlights also have an adjustable focus lens, a strobe light mode, and a 30 to 35’ range.

Kelly recommends mobile tool dealers dab a little LeakFinder oil dye on a piece of paper and place it at the other end of the truck. Then use the Opti-Pro UV Max to show the customer the fluorescents.

It’s also important to make sure your customer has the right adapter to service R-1234yf A/C systems. It’s usually included in a kit but can be sold separately.

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