Sales Tip: Upping your brake game

March 14, 2025
Try one or two of these tips to see if you can better serve your customers' brake tool needs.

When it comes to selling brake tools, Mac Tools distributor Rueben Meyer specifically advises keeping up with any dealerships along your route – if there’s a new brake tool that OEMs are recommending their technicians use for optimal performance, then chances are that another shop is going to need that tool soon, too. Likewise, if an experienced tech asks you for a specific tool, it can be beneficial to pick up an extra or two for the truck to recommend for the next time someone needs it. 

He also recommends checking in with your more experienced technicians; are there any tools that the newbie keeps borrowing? Are they struggling with anything a better piece of equipment would help them with? Are they seeing more drum brakes or disc brakes lately? 

"From a distributor's perspective, it's asking a little bit more and digging deeper; 'How are you receiving a brake job, and are you looking for other service opportunities to ensure that vehicle is roadworthy?’" Justin Fisette, senior product marketing manager at OTC, says. 

About the Author

Griffin Matis | Associate Editor | PTEN & Professional Distributor

Griffin Matis is an associate editor for the Vehicle Repair Group. A graduate of the University of Missouri's School of Journalism, Matis works with Professional Tool & Equipment News (PTEN), Professional Distributor, and VehicleServicePros.com. 

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