Mac Tools unveils new e-commerce website at Tool Fair in Orlando, Florida
Mac Tools has updated its website, MacTools.com, to now serve as an e-commerce site for franchisees and customers. The new website was unveiled today at the company's 30th annual Tool Fair taking place in Orlando, Florida.
Site updates include an online platform for business to business customers as well as new direct to consumer features, such as in-depth product videos and manuals.
“As the leader in the professional automotive industry, our goal is to increase accessibility to our products,” said Philip Cox, president of Mac Tools. “Through our continued investment in the brand, we have refreshed our online platform to now offer new digital tools for our franchisees, customers and automotive professionals to enhance the overall customer experience in partnering with Mac Tools.”
Two new key features include the distributor locator tool and the tool storage configurator. With the distributor locator, customers can quickly search for their nearest distributor by shop name and zipcode. Through the tool storage configurator, customers can build a personalized Mac Tools storage unit with options to customize color and accessories such as a side locker or top hutch. Once the design is complete, customers are connected to a local distributor.
The website also boasts several addiitonal new features including: Apple Pay integration; unique pricing and wish list functionality; an updated franchise recruitment portal; a new user generated content hub; predictive search on both mobile and desktop; and an optimized mobile experience.
The website will also support Student Tech Program accounts (STP), a program that offers tools at discount to help technicians starting their careers.
