The world according to Tim “The Tool Man” Bader

Oct. 5, 2016
North-Dakota based Cornwell Tools dealer Tim Bader shares insights on his experience with the mobile tool distribution business.

On truck inventory: “Driving around in an empty wagon, you won’t make any money doing that.”

On business practices: “Don’t confuse activity with productivity.”

On customer expectations: “They want to deal with someone who is successful.”

On life: “I like my quiet time. I get enough socializing with everyone else in the tool business. I select the people around me pretty carefully.”

On the seasons in North Dakota: “Summer is so short, that these guys have all these other places to spend their money [recreationally]. But in wintertime, hell – I might be the highlight of their week, showing up.”

On the tool business: “The tool business is unique, where the average guy can put in the effort and some sales training and he can communicate with people, he can do really well.”

On the justifying a tool purchase: “It’s the old coffee can approach. You need that tool, and you don’t have it. Every time that happens, you put money in the coffee can and see how long it takes to pay for it. That way you can justify owning it.”

On what makes a successful tool dealer: “To me, the tool business is service, trust and salesmanship. You’ve got to have that relationship with these guys. They’ve got to trust you.”

About the Author

Erica Schueller | Editorial Director | Commercial Vehicle Group

Erica Schueller is the Editorial Director of the Endeavor Commercial Vehicle Group. The commercial vehicle group includes the following brands: American Trucker, Bulk Transporter, Fleet Maintenance, FleetOwner, Refrigerated Transporter, and Trailer/Body Builders brands.

An award-winning journalist, Schueller has reported and written about the vehicle maintenance and repair industry her entire career. She has received accolades for her reporting and editing in the commercial and automotive vehicle fields by the Truck Writers of North America (TWNA), the International Automotive Media Competition (IAMC), the Folio: Eddie & Ozzie Awards and the American Society of Business Publication Editors (ASBPE) Azbee Awards.

Schueller has received recognition among her publishing industry peers as a recipient of the 2014 Folio Top Women in Media Rising Stars award, acknowledging her accomplishments of digital content management and assistance with improving the print and digital products in the Vehicle Repair Group. She was also named one Women in Trucking’s 2018 Top Women in Transportation to Watch.

She is an active member of a number of industry groups, including the American Trucking Associations' (ATA) Technology & Maintenance Council (TMC),  the Auto Care Association's Young Auto Care Networking Group, GenNext, and Women in Trucking.

In December 2018, Schueller graduated at the top of her class from the Waukesha County Technical College's 10-week professional truck driving program, earning her Class A commercial driver's license (CDL).  

She has worked in the vehicle repair and maintenance industry since 2008.

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