Fullbay recently acquired Dieselmatic Digital Inc., a full-service digital marketing solution for heavy duty truck repair shops.
Although terms of the acquisition have not yet been disclosed, there won’t be any changes for existing Dieselmatic customers, according to a Fullbay press release. The company will continue to serve the heavy duty repair shop industry as a standalone brand while providing opportunities for Fullbay customers.
“We will continue to grow Dieselmatic for our existing customer base, as well as Fullbay’s customer base, and beyond,” said Nick Adams, managing director of Dieselmatic, in the press release. “This is the new way of marketing a heavy duty repair shop, by knowing where you spent your money and capitalizing on those channels.”
“Dieselmatic is a great fit with Fullbay and for our clients,” said Patrick McKittrick, CEO of Fullbay. “Their existing brand equity combined with their demand-generating digital marketing services grows our scope and capabilities. Dieselmatic will drive more business into shops, while Fullbay will help shops execute on that business as efficiently as possible.”
Fullbay anticipates the acquisition transition to be seamless for existing Fullbay and Dieselmatic customers and employees. The company also expects to retain all employees of both organizations.
Future integrations between the two companies will include an end-to-end analytics dashboard that provides shop owners with a true ROI on marketing.
