Jay Leno, comedian, car builder and longtime host of “The Tonight Show with Jay Leno,” will help kick off the 2021 SEMA Show as the featured guest of the New Products Breakfast on Tuesday, Nov. 2. The breakfast takes place before the show floor officially opens and is akin to an opening ceremony for the four-day event, where automotive innovation, technology, and advancement take center stage.
As the featured guest of the New Products Breakfast, Leno will inspire and motivate show attendees as the best new product award winners are announced.
“Leno is an automotive expert whose high energy and passion represents that of the industry’s,” said Tom Gattuso, SEMA vice president of events. “Like the exhibitors at the SEMA Show, Leno pushes the boundaries and continually raises the bar. We’re thrilled to have him join us for the opening breakfast of what is likely to be one of the most iconic SEMA Shows ever.”
Tickets to the New Products Breakfast are available to all SEMA attendees at no cost by visiting semashow.com/banquet. Tickets are free to all credentialed attendees, but must be reserved in advance as seating is limited.
The sit-down breakfast will be served at 7:30 AM at the Westgate Las Vegas Resort and Casino and will include announcements and introductions of the best new product winners. Awards are presented in 16 categories and will be showcased in the New Products Showcase throughout the week of the SEMA Show.
