Macnaught USA announced a consulting arrangement with Bill Parker, known by many in the lubrication equipment space as a key sales and marketing executive. Parker will assist the Macnaught Americas team with new product launch strategies, existing product penetration, go-to market development and general sales and marketing consultation.
Parker has more than 40 years of experience in the lubrication equipment field including leading the sales, channel development and marketing functions of top U.S. lubrication brands. He served on the board of directors for the Petroleum Equipment Institute (PEI) focusing on educational programs, and he was a regular speaker at Automotive Oil Change Association (AOCA) events in the early days of the fast oil change industry. Currently, Parker is an active volunteer for Circle of Concern, a broad-based St. Louis West County organization that aids families with financial difficulties.
After decades of being a private-label supplier to lubrication equipment brands, Macnaught USA is investing in fluid handling brand development along with new product introductions.
